This Cookie Policy explains how Balancer Trade ("we", "our", "us") uses cookies and similar tracking technologies when you visit our website at balancertrade.com (the "Site"). It describes the types of cookies we use, their purposes, and your choices regarding cookie consent and opt-out controls.
By continuing to browse or use the Site after accepting our cookie consent banner, you agree to the use of cookies as described in this policy. You may withdraw or modify your consent at any time through the settings available on our Site.
For more information about how we handle your personal data, please review our Privacy Policy.
Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. They are widely used to make websites work more efficiently, enhance user experience, and provide information to website owners. Cookies can be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period).
We also use other similar technologies such as web beacons, pixels, and local storage for purposes analogous to cookies. For simplicity, we refer to all such technologies as "cookies" throughout this policy. These technologies help us recognize your device, remember your preferences, analyze site traffic, and understand how our services are used.
We classify cookies into three categories based on their function and purpose. Below is a detailed description of each category, along with examples of the specific cookies we may use on balancertrade.com.
These cookies are strictly necessary for the proper functioning of our Site. They enable core features such as security, network management, and account authentication. Without these cookies, certain services on the Site cannot be provided. Essential cookies do not require your prior consent, but you may block them through browser settings at the cost of reduced functionality.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| session_token | balancertrade.com | Maintains user session and login state | Session |
| csrf_token | balancertrade.com | Prevents cross-site request forgery attacks | Session |
| consent_status | balancertrade.com | Stores cookie consent preferences | 1 year |
| cloudflare_cf | Cloudflare | Security and DDoS protection | 30 minutes |
These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. We use this data to improve Site performance, optimize content, and enhance user experience. Analytics cookies are set only after you provide explicit consent through our cookie banner.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users and tracks sessions | 2 years |
| _gid | Google Analytics | Identifies user sessions for analytics | 24 hours |
| _gat_gtag | Google Analytics | Throttles request rate for performance | 1 minute |
| plausible_id | Plausible (self-hosted) | Anonymized page view tracking | 1 year |
These cookies are used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns. They may track your browsing across different websites and build a profile of your interests. We use these cookies only with your explicit consent, and they are managed in compliance with applicable US privacy laws including the California Consumer Privacy Act (CCPA) and New York privacy regulations.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Delivers targeted ads on Facebook platforms | 3 months |
| _gcl_au | Google Ads | Conversion tracking and ad optimization | 90 days |
| ads_prefs | balancertrade.com | Stores ad preference choices | 6 months |
When you first visit balancertrade.com, a cookie consent banner is displayed. This banner provides you with clear information about the categories of cookies we use and asks for your explicit consent before placing non-essential cookies (analytics and marketing) on your device. You may:
Your consent preferences are stored in a persistent cookie (consent_status) for a period of one year. After this period, or if you clear your browser cookies, the consent banner will reappear to allow you to renew or modify your choices. You can also change your preferences at any time by clicking the "Cookie Settings" link in the footer of our Site.
For users located in New York, USA, we comply with the New York SHIELD Act and applicable sections of the CCPA/CPRA. These regulations require that we provide you with the right to opt out of the sale or sharing of your personal information, including data collected through marketing cookies. We do not sell personal information as defined under these laws; however, marketing cookies may be considered a "sale" or "sharing" under certain interpretations. You can exercise your right to opt out by rejecting marketing cookies in the consent banner.
You have several options to control or disable cookies beyond the consent banner on our Site. Please note that disabling essential cookies may impair the functionality of balancertrade.com and prevent you from accessing certain features, including secure areas of the Site.
Most web browsers allow you to manage cookie preferences through their settings menus. You can typically block or delete cookies entirely, or configure your browser to prompt you before accepting cookies from specific websites. Below are links to instructions for popular browsers:
For analytics and advertising cookies, you can use industry opt-out mechanisms:
We also support the Global Privacy Control (GPC) signal. If your browser transmits a GPC signal, we will treat this as a request to opt out of the sale/sharing of your personal information for all sites you visit.
Below is a comprehensive list of all cookies that may be set on your device when you visit balancertrade.com. This table includes the cookie name, domain, purpose, category, and retention period. We update this list regularly to reflect any changes in our cookie usage.
| Cookie Name | Domain | Category | Purpose | Retention |
|---|---|---|---|---|
| session_token | .balancertrade.com | Essential | User authentication and session management | Session |
| csrf_token | .balancertrade.com | Essential | CSRF protection for form submissions | Session |
| consent_status | .balancertrade.com | Essential | Stores cookie consent preferences | 1 year |
| consent_version | .balancertrade.com | Essential | Tracks consent policy version | 1 year |
| _ga | .balancertrade.com | Analytics | Google Analytics user identification | 2 years |
| _gid | .balancertrade.com | Analytics | Google Analytics session identification | 24 hours |
| _gat_gtag_UA_* | .balancertrade.com | Analytics | Google Analytics rate limiting | 1 minute |
| _fbp | .balancertrade.com | Marketing | Facebook pixel ad delivery and measurement | 3 months |
| _gcl_au | .balancertrade.com | Marketing | Google Ads conversion tracking | 90 days |
| ads_prefs | .balancertrade.com | Marketing | User advertising preference storage | 6 months |
| plausible_id | .balancertrade.com | Analytics | Anonymized page view tracking via Plausible | 1 year |
| cf_clearance | .balancertrade.com | Essential | Cloudflare security clearance check | 1 hour |
We do not use any third-party cookies that are not listed above without first notifying you and obtaining your consent where required by law. All cookies deployed on our Site are subject to periodic review and audit to ensure compliance with our privacy commitments and applicable regulations.
We take the security of your data seriously. All cookie data collected on balancertrade.com is transmitted over encrypted HTTPS connections and stored securely on our servers or those of our trusted third-party service providers. We implement appropriate technical and organizational measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information.
Cookies containing personal identifiers (such as session tokens) are encrypted and are never shared with unauthorized parties. Analytics data is aggregated and anonymized where possible to minimize privacy risks. We retain cookie-related data only for as long as necessary to fulfill the purposes described in this policy, after which it is securely deleted or anonymized.
In the event of a data breach involving cookie data, we will notify affected users and relevant authorities in accordance with the New York SHIELD Act and other applicable data breach notification laws.
We engage third-party service providers to help us operate our Site, analyze traffic, and deliver marketing communications. These providers may place their own cookies on your device when you interact with our Site. We have carefully selected these partners and contractually require them to adhere to strict data protection standards. Below is a summary of the third-party services we use that may deploy cookies on balancertrade.com.
Google Analytics is a web analytics service provided by Google LLC that uses cookies to analyze how users interact with our Site. The information generated by these cookies (including your IP address, truncated for anonymization) is transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the Site, compile reports on Site activity, and provide other services relating to Site activity and internet usage. You can learn more about Google's data processing practices at Google's Partner Sites Policy.
We use the Meta Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram. This pixel places a cookie that enables Meta to recognize your device and serve personalized ads based on your interactions with our Site. Data collected through this pixel is subject to Meta's Privacy Policy and is used in accordance with applicable US privacy laws. You can manage your ad preferences on Meta platforms through your Facebook Ad Settings.
Cloudflare provides content delivery network (CDN) services and security features for our Site. Cloudflare may set a cookie (cf_clearance) to verify your identity and protect against malicious traffic. This cookie is essential for security purposes and does not track your browsing behavior across other sites. Cloudflare's data processing is governed by their privacy policy, and they act as a data processor on our behalf.
We also use Plausible Analytics, a privacy-friendly, open-source analytics platform that does not use persistent cookies for tracking. Plausible sets a single cookie (plausible_id) that is used solely for counting unique page views and is not shared with any third party. Plausible does not collect any personal data, and all data is anonymized by default. This service is self-hosted on our infrastructure to ensure full control over your data.
We do not permit any third-party service to use cookies on our Site for purposes unrelated to the operation of balancertrade.com without obtaining your prior consent. If you have questions about the specific cookies set by these providers, please contact us at [email protected].
As a user located in the United States, particularly in New York, you have specific rights regarding your personal information and cookie data under federal and state privacy laws. These include but are not limited to:
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your verified request within 45 days as required by applicable law. We may need to verify your identity before processing your request to protect your privacy and security.
If you have any questions, concerns, or requests regarding this Cookie Policy or our data practices, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.
Balancer Trade DeFi Protocol
350 Fifth Avenue, Suite 2800
New York, NY 10118, USA
Email: [email protected]
Phone: +1 212 826 7392
For general inquiries: [email protected]
Our data protection team is available Monday through Friday, 9:00 AM to 6:00 PM Eastern Time. We strive to respond to all privacy-related requests within 5 business days.
We reserve the right to update or modify this Cookie Policy at any time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will notify you by posting an updated version on this page and updating the "Last updated" date at the top of the policy. In some cases, we may also provide additional notice through our website or via email if you have an account with us.
We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies and protecting your data. Your continued use of the Site after any changes to this policy constitutes your acceptance of the updated terms, except where your prior consent is required by law. If you do not agree with the revised policy, you should adjust your cookie preferences or discontinue use of the Site.
Significant changes may include, but are not limited to: the addition of new cookie categories, changes in third-party service providers, updates to data retention periods, or modifications to your rights under applicable privacy laws. We will maintain a version history of this policy and make previous versions available upon request.
No, you are not required to accept all cookies. Essential cookies are necessary for the basic functionality of the Site, but you can reject analytics and marketing cookies without losing access to core features. However, some non-essential features may be limited if you choose to reject certain categories.
The retention period varies by cookie type. Session cookies expire when you close your browser, while persistent cookies remain for the durations specified in the tables above (ranging from 1 minute to 2 years). You can manually delete cookies at any time through your browser settings.
No, our DeFi protocol smart contracts on the blockchain do not use cookies. Cookies are only used on our informational website (balancertrade.com) for user experience, analytics, and marketing purposes. Interactions with our smart contracts are pseudonymous and governed by the terms of the protocol, not this Cookie Policy.
Yes, you can withdraw or modify your consent at any time by clicking the "Cookie Settings" link in the footer of any page on our Site. You can also clear your browser cookies to reset the consent banner and make new choices.
Blocking all cookies, including essential ones, may prevent certain parts of the Site from functioning correctly. You may experience issues with logging in, form submissions, and secure page access. For the best experience, we recommend allowing essential cookies while managing non-essential categories through our consent banner.